Basic Business Plan Template

(Replace [Your Company Name] with your brand or leave it generic)

1. Executive Summary

Business Name: [Your Company Name]

Mission Statement: [A short description of your purpose, e.g., "To provide affordable digital marketing solutions for small businesses."]

Objectives:

Short-term goal (e.g., "Acquire 50 clients in Year 1")

Long-term goal (e.g., "Expand to 3 new cities by Year 3")

2. Company Overview

Industry: [e.g., Technology, Retail, Consulting]

Legal Structure: [e.g., LLC, Sole Proprietorship]

Location: [City, State]

Founders/Team: [Brief bios or roles, e.g., "John Doe, CEO – 10+ years in finance"]

3. Products/Services

What You Offer:

Product/Service 1: [Description + pricing]

Product/Service 2: [Description + pricing]

Unique Value Proposition: [What makes you different?]

4. Market Analysis

Target Market: [e.g., "Small business owners aged 25-45 in the U.S."]

Competitors:

Competitor 1: [Strengths/Weaknesses]

Competitor 2: [Strengths/Weaknesses]

Market Trends: [e.g., "Growing demand for remote work tools"]

5. Marketing & Sales Strategy

Channels: [e.g., Social media, email marketing, partnerships]

Pricing Strategy: [e.g., "Competitive pricing with tiered packages"]

Sales Process: [e.g., "Free consultation → Proposal → Onboarding"]

6. Financial Plan

Revenue Projections:

Year 1: $[X]

Year 2: $[X]

Startup Costs:

[List expenses: Equipment, marketing, licenses, etc.]

Funding Needs: [e.g., "Seeking $50,000 seed investment"]

7. Milestones

Q1 2024: Launch website and social media

Q2 2024: Secure first 10 clients

Q4 2024: Hire first employee

How to Use This Template

Replace all [bracketed text] with your details.

Delete sections that don’t apply to your business.

Add charts, graphs, or visuals for clarity.